# Launch It

LOI’s entry-level program for founders with an idea and the drive to explore it. Six self-paced guided levels to help you discover real problems, talk to customers, and take your first steps toward building something that matters.

[Join the community →](https://www.loi.ac/community) [Learn more](https://www.loi.ac/programs/launch-it#li2-overview)

## 6 levels
Guided from idea to validation

## Free & no equity
No cost, no equity, no catch

## 15–30
Guided levels from idea to validation

## Start anytime
Self-paced, no cohort schedule

## Program Overview

### From first idea to real validation.

Launch It is LOI’s entry-level, self-paced program designed to help young entrepreneurs move from idea to validation. Through six guided levels, you’ll learn how to identify real-world problems, conduct customer discovery, and evaluate whether your idea has the potential to grow into a business.

The program is open year-round and completely flexible — you can start anytime, work at your own pace, and get feedback from the LOI team when you’re ready.

### Your next step after Launch It

#### Labs - LOI’s 12-Week Accelerator

Launch It prepares you to apply for Labs, where you’ll go deeper on product–market fit with cohort support, live sessions with world-class founders, and hands-on coaching.

## Who’s It For

### Curious about entrepreneurship

Founders aged 15–30 who are exploring what it means to build something from scratch.

### In the idea stage

Builders with an idea (or a spark of one) who want to stress-test it before going all in.

### Learning to validate

Founders who want to understand customer needs and learn the discipline of problem validation.

### Preparing for Labs

Those building toward LOI’s flagship 12-week accelerator and want a strong foundation first.

## What to Expect

### Six guided levels. Your pace. Your terms.

#### The Six Levels

- Work through six structured levels hosted in Google Docs
- Each level builds on the last — from problem discovery to business design
- Answer founder prompts that build real clarity about your idea
- Optional written feedback from the LOI team at any level
- No deadline, no pressure — move when you’re ready

#### Customer Discovery

- Learn how to identify real problems worth solving
- Conduct genuine customer conversations, not surveys
- Validate (or invalidate) your assumptions with real signal
- Build the habit of talking to customers before building
- Understand who your early adopters actually are

## How It Works

- Start anytime — open year-round with no cohort schedule
- Work entirely online at your own pace
- Submit answers and get optional LOI team feedback
- Finish when you’re ready — no expiry, no pressure
- No tuition, no equity, no catch — ever

## The Details
- **Format:** Online, self-paced
- **Structure:** Six guided levels with reflection & feedback
- **Duration:** Flexible — start and finish anytime
- **Feedback:** Optional written feedback from the LOI team
- **Eligibility:** Founders aged 15–30 across Canada
- **Cost:** Free and equity-free. Always.

### Your idea is worth exploring.

No tuition. No equity. No deadline. Just six guided levels to help you figure out if your idea has what it takes — and to become the kind of founder who builds things that matter.

## THE VENTURE PACKAGE

### $100K+ in perks. Just for showing up.

Every founder in the LOI community gets access to exclusive discounts, credits, and resources from our partners — things that would otherwise cost serious money or require serious connections.

**AWS credits, Google Cloud, Stripe, Notion, HubSpot, Clearco, and more.** The tools you actually need to build, delivered on day one.